Ever realized you're out of cat food the night before a busy day? Or that your dog needs an anti-allergy shampoo?
ZOO.se, one of Sweden’s leading online pet retailers, understands exactly what that feels like. That’s why they want to make sure pet owners across the country can get what they need when they need it, without any stress.
With a wide range of pet food, supplies, and accessories, they’ve built a reputation for reliable service through their e-commerce store and a number of physical locations across Sweden.
Before partnering with Ingrid, ZOO.se faced several operational and strategic hurdles.
Customers were only offered standard delivery, with no option to expedite shipping, even at an extra cost.
Shoppers increasingly expect flexible delivery options. Without an express choice, ZOO.se risked losing high-intent buyers to competitors.
ZOO.se couldn’t capitalize on customers’ willingness to pay for faster shipping, limiting their ability to grow average order value.
ZOO.se implemented Ingrid Delivery Checkout to offer personalized, flexible deliveries based on the customer’s post code, including express delivery options for an added fee.
Priority handling costs ZOO.se nothing operationally. The added fee from customers becomes 100% profit.
The team simply prioritizes express orders in the existing warehouse queue, so there’s no need for new infrastructure or additional staffing.
ZOO.se now tailors the checkout experience to match customer expectations and offers express delivery across all their carrier partners, like PostNord, Budbee, and Airmee.
Shoppers now have the option to receive their orders faster, often even the same day, which creates a premium shopping experience.
As of the time of implementation in April 2025, one in ten orders now include the express delivery add-on, indicating strong customer interest in faster shipping.
Since there’s no additional operational cost, every express order adds pure profit to the bottom line.
Faster delivery has led to higher satisfaction scores and repeat purchases, helping ZOO.se build an even stronger reputation for excellent service.
“Integrating Ingrid Delivery Checkout has been a game-changer for our online retail business. The setup was seamless, it opened up a new revenue stream, and most importantly, our customers love it. We've seen a clear boost in satisfaction from shoppers who appreciate getting their must-have pet supplies delivered faster with the new express options.”
