Nordic Nest Group is a leading e-commerce company managing four distinct brands across 70 markets.
Known for its diverse product portfolio, ranging from small home accessories to large furniture pieces, the company operates in a highly competitive retail landscape.
Ensuring accurate delivery costs and competitive pricing across global platforms like Google Shopping, Bing, and Facebook Ads is a cornerstone of their strategy to drive conversions and maintain market presence.
To meet Google Shopping's strict requirements and deliver a seamless customer experience, Nordic Nest needed a modern, cost-effective solution for calculating delivery costs without straining their network.
With over 90,000 SKUs, 70 markets, 6.3M delivery cost calculations, and up to 1.5 million delivery cost updates for the Nordic Nest brand alone, the challenge was in balancing precision, scalability, and efficiency.
Nordic Nest’s diverse product range — from small home accessories to bulky furniture — required tailored shipping calculations for each product, market, and platform. Regional variations in shipping services across nearly 70 countries added further complexity.
Peak sales periods like Black Friday pushed their in-house systems to the brink, struggling under the extreme load of millions of price updates.
At the same time, Google Shopping’s strict policies demanded consistent and accurate delivery costs across ads and checkouts to avoid delisting.
Transitioning from a fragmented system of separate data feeds for each platform to a streamlined, scalable solution became essential for Nordic Nest’s growth and competitiveness.
To tackle these challenges, Nordic Nest partnered with Ingrid to implement a streamlined data processing solution.
Ingrid's CLI (Command Line Interface) was deployed as a container-based service integrated directly with the brand’s e-commerce platform.
To calculate accurate shipping costs, the CLI uses a unified XML data feed from Nordic Nest that contains detailed product information.
This data feed is then distributed to various platforms, including Google Shopping and Facebook Ads, ensuring consistent and accurate shipping price information across all platforms.
With the support of Ingrid, Nordic Nest Group streamlined operations by centralizing their CLI setup, eliminating the need for separate data feeds per platform and system complexity.
The company automatically handles over 10M delivery cost calculations across four brands on a single server, ensuring minimal network overhead, low operational costs, and full compliance with Google Shopping policies.
Thanks to optimized scalability, Nordic Nest swiftly adapts to market changes, updating delivery prices daily across multiple platforms, even during peak shopping periods.
"Ingrid’s solution has been a significant step forward for us. Managing over 90,000 products across markets is challenging, especially with strict requirements like Google Shopping’s.
Ingrid has helped us handle price updates efficiently, easing system strain. What stands out most is how seamlessly it fits into our operations, letting us focus more on improving the customer experience."
