IDEAL OF SWEDEN is a global fashion and lifestyle brand for premium phone accessories. Inspired by the latest trends in fashion and interior, IDEAL OF SWEDEN designs merge smart function with cutting-edge looks.
From phone cases, phone wallets, charging cables, power banks to clutches and other fashion pieces — IDEAL OF SWEDEN stands for the little luxuries in everyday life.
Should you be offering free shipping?
Navigating the right e-commerce delivery strategy without in-depth data can be daunting.
In today's economic landscape, free shipping isn't always the answer. However, IDEAL OF SWEDEN recognized a unique opportunity in the German market.
The key? Understanding local nuances and willing to experiment.
To confirm the hypothesis, IDEAL OF SWEDEN needed tangible, real-time insights into consumer behavior, the impact of shipping fees on conversion, and how the new delivery configuration would reflect on the company's bottom line.
They A/B tested two parallel iterations of Ingrid Delivery Checkout — one with free shipping for all orders, no matter the Average Order Value (AOV), and the other featuring a DHL Parcel delivery fee. With Ingrid, this test required zero coding or integration changes.
Every customer was presented with transparent shipping costs throughout the whole shopping journey, from the mini cart and free shipping indicator to checkout.
Using a combination of Ingrid's A/B testing data and third-party tools, IDEAL OF SWEDEN statistically verified that standard free shipping, a crucial factor for German consumers, significantly boosted conversion rates and revenue.
"Thanks to Ingrid, we can make data-driven business decisions for each delivery scenario in each delivery market.
The free shipping trial in Germany was a game changer, and we acted quickly — going from a free delivery test to implementation took us only a minute, with the best delivery experience for our customers in mind. That's something we can do only with Ingrid."
