IDEAL OF SWEDEN is a global fashion and lifestyle brand for premium phone accessories. Inspired by the latest trends in fashion and interior, their designs merge smart function with cutting-edge looks.
From phone cases, phone wallets, charging cables, power banks to clutches and other fashion pieces — IDEAL OF SWEDEN stands for the little luxuries in everyday life.
Without clear data on delivery pricing, IDEAL OF SWEDEN struggled to pinpoint the price that maximized purchases. To address this, they tested different delivery prices across markets while seeking a data-driven solution.
To tackle this challenge, IDEAL OF SWEDEN began A/B testing delivery price points, starting in the Netherlands.
Using Ingrid Checkout with the Free Shipping Threshold feature, they set the free shipping threshold at €45 to explore consumer preferences.
The goal was to increase average order value (AOV) and conversion rates while driving upsell products, displayed beneath the free shipping indicator, to boost cart totals.
Experiments with a free delivery offer in the Netherlands were key to understanding local customer expectations. As a result, the team at IDEAL OF SWEDEN saw an increase in both the transaction conversion rate (TCR) and AOV.
"We have now implemented this in the Netherlands and currently testing and scaling this up for our other markets. We are also testing other triggers in the Dutch market.
These tests with qualitative data & quantitative data help us understand what exactly encourages IDEAL OF SWEDEN consumers to increase their shopping cart value.
Only creativity sets the limits for these experiments."
