Since its launch in 1997, Swedish e-commerce pure-play giant Adlibris had earned the position of the Nordic's largest bookstore.

Staying on top of the game in a competitive landscape is part of the dexterity that has gained Adlibris their impressive client base.

Adlibris has pioneered a seamless checkout experience and intelligent last-mile solutions with an accurate delivery promise to succeed in the ever-changing e-commerce market and growing consumer demands. 

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Early on, Adlibris had only been integrated with two large traditional carriers, and the delivery offer at checkout was not displayed in a seamless, consumer-oriented way. 

It became clear that small tweaks in the offering — such as adding a home delivery option and improving the look and feel of the checkout page — could work wonders for customer satisfaction and repeat purchases. 

Most importantly though, it was an effective, data-driven delivery strategy behind checkout optimization that would have made a real business impact, and Adlibris had chosen the right partner exactly for that. 

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Adlibris teamed up with Ingrid and implemented the Delivery Checkout to optimize shopping experience for every consumer — including delivery times, price and available carriers — continuously growing the number of integrated carriers to meet their consumers' needs.